This was my own pandemic venture, branding included. Migrating to the UK, I struggled with the concept of birthday cards, always forgetting to send cards and worrying about not following the appropriate customs. I couldn't find a service that could take care of this pain point at the time. Some partially fit, but none of them let you sign the cards by hand, which is what family and friends appreciate the most. This is how the idea of a Floating Flamingo was born. A subscription-based, mobile-first web application, that lets you register recipients, and their birthdays, and select or update cards for each. The application integrates with a print-on-demand API that takes care of delivering the card to your door, ready to be signed and sent. I used my own digital art for the prints, tagged them appropriately, and built a search feature for users to quickly find unique and fitting cards.